Podcasts have to fit in with our every day life
Listening to podcasts is great, if you have “dead time” or time to kill during the day. But if people don´t have time slots during the day for individual listening or viewing of podcasts, the use of podcasting goes down. Only very few people make time for podcasting.
Two graduate students at the IT-University of Copenhagen Denmark, Louise Starklint and Mette Refsgaard have made a final thesis including qualitative interviews with 13 regular users of podcasts between 21 and 75.
The study shows, that users chose podcasts on the basis of criteria like length, how much do you have to concentrate on listening, how often and regularly are there new episodes, do they know the host/content/programme already? And it is very important for the users, that the media is mobile, that they can listen to podcasts on the go – even though it is in the home while washing, cleaning or going to sleep in bed.
On more interesting thing in the study is also, that if users have subscribed to podcasts, they feel obliged to listen to them, and they would rather unsubscribe than having unlistened podcasts in the library.
Discussion Area - Leave a Comment