the podjournal

I am so much looking forward to meeting up with some of my american colleagues, when I sunday go to London to be a part of the first Corporate Podcasting Summit. I will have the opportunity to chat with Jason Van Orden, Leesa Barnes, Elisabeth Lewin and the main summit host Paul Colligan. A great bunch.

Since it is a European summit, and the first one ever, I really hope there will be a lot of both speakers and guests from my neighbour comtries like Norway, Sweden, Finland, Germany, Holland, etc.

I know already there will be some major Danish companies among the visitors.

I know we can learn a lot from our American fellow podcasters and businesses, but being from a non-english-speaking country, I have to consider completely different approaches and have different expectations about this medias growth.

Monte Silver, who is the cofounder of World Podcast Forum, who is from Israel, will be there, and he has already made som interesting studies about how podcasting expands outside US.

I will be in an interesting panel already monday morning:

10.10 Building a podcasting business case for YOUR organisation

Many businesses think twice before entering the podcast market, and rightly so. If your main business activity does not lend itself easily to podcasts (i.e. outside of mainstream media), how do you find a theme and style that is on brand, on message and will successfully connect with your community of customers, clients or partners AND justify the redirecting of valuable resources and time?

Understand the business application and value of podcasting in your organization and how you articulate the value proposition in business terms
The benefits of podcasting as an external marketing tool: Hear how podcasts can help you radically change the way you leverage the power of the internet
The benefits of podcasting as an internal communications and investor relations tool: Hear how you utilise this medium to speed up internal processes and why you would want to use it for in-house educational programs, remote sales training activities, and more… PLUS! Best practice in the use of podcasts as part of a successful investor relations program

Promoting your podcasts: Tips for attracting maximum attention and a loyal following of listeners to your podcasts

PLUS! Dos and Don’ts in podcast publishing

Laurence Lennard, Director, yada yada productions

Krishna De, Managing Director, Oneocean Ltd

Karin Høgh, Podcasting Consultant, Podmatch

(http://podblog.dk/karin-høgh-in-english/)

10.45 REFUEL: Coffee Break

Hope to see you there?

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