Content is King, Contact is Queen, Concept is Prince and Convenience is Princess
The phrase “content is king” on the Internet has come to mean that the elements on a web page that exists in cyberspace are more important than the design of the web page.
True.
But there are other members of this royal family who have significance, too.
Like many others I have been playing with words to find a way to describe what I find most important in this explosion of media, social software and revolution of the so-called web 2.0.
Content is King. Absolutely. The words, written spoken or printed are key, and if they are meaningful and engaging, I don´t take much note of the audio-quality, the spelling or the design of the website.
Contact is Queen. Oh yes. It matters who we are, when we meet online. I am in contact with a lot of people online, but the people I connect with are people I would like just as much offline. We chat, we write emails, we comment each others blogs and read tweets and listen to podcasts, look at each others pictures on Flickr or bump into each other in Second Life and invite to LinkedIn or Facebook. Friendships start online and move offline, and vice versa, and I am never surprised of the personalities I meet online, just the number of contacts blow me away sometimes.
Concept is Prince. When I go to conferences and meet start ups, they are for the most part men, and they come up with the most imaginatory ways of presenting and getting to content and making contacts on the web. Not always needed, though possible, ways of interacting, and I am amazed with the entrepreneurial drive when it comes to making 1 and 0´s into content, contacts and concepts.
But there is a fourth member of the family. She is the youngest. She will never be King, maybe marry a Prince, though, and become Queen.
Convenience is Princess. Oh my God, the time I spend on a normal day hustling and bustling with software on my mobile phone and applications on my laptop that just won´t work and get me to the content and the contacts, I want to. Convenience of use, I hope, will get another succession to the throne in this royal family.
And they lived happily ever after…
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